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10 Email Signature Design Tips for 2026

January 7, 2026 7 min read
Modern email signature design

Your email signature is a mini-billboard that appears in every email you send. Here are 10 design tips to make it stand out in 2026.

1. Keep It Simple

Less is more. A cluttered signature with too much information overwhelms recipients. Stick to essential details: name, title, company, and one or two contact methods.

Clean minimal design

2. Use a Professional Photo or Logo

A headshot adds a personal touch, while a company logo reinforces brand recognition. Choose one—not both—to keep the design clean. Ensure images are high-resolution but optimized for email (under 50KB).

3. Stick to 2-3 Colors Maximum

Use your brand colors consistently. Too many colors look unprofessional. A primary color for your name/title and a secondary for links works well.

Primary
Text
Background

4. Choose Web-Safe Fonts

Email clients don't support custom fonts reliably. Stick to web-safe options like Arial, Helvetica, Georgia, or Verdana. These render consistently across all platforms.

5. Make It Mobile-Friendly

Over 60% of emails are opened on mobile devices. Your signature should:

  • Be readable without zooming
  • Have tappable phone numbers and links
  • Not exceed 320px in width
  • Use adequate font sizes (14px minimum)
Mobile email on smartphone

6. Add Social Icons Sparingly

Include only the social profiles that matter for business. LinkedIn is almost always relevant. Twitter/X might be. Instagram and TikTok? Only if they're business accounts.

7. Include a Clear CTA

What do you want recipients to do? Book a meeting? Visit your website? Download a resource? Add one clear call-to-action, not five.

Pro tip: Rotate your CTA seasonally to promote different campaigns, events, or content.

8. Use Proper Hierarchy

Guide the eye with visual hierarchy:

  • Largest: Your name
  • Medium: Job title and company
  • Smallest: Contact details and links

9. Test Across Email Clients

What looks great in Gmail might break in Outlook. Test your signature in:

  • Gmail (web and mobile)
  • Outlook (desktop and web)
  • Apple Mail
  • Mobile email apps

10. Keep It Under 4 Lines

The best signatures are concise. If your signature is longer than the email itself, it's too long. Aim for 3-4 lines of essential information.

Professional email design

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Our visual editor makes it easy to design professional signatures that follow all these best practices. Try it free.